SEO/SEM Specializations

• Automotive Search Engine Marketing

• Hispanic Internet Marketing

  Main Services

• Spanish Translation
• Spanish Interpretation (nationwide)
• Bilingual Search Engine Marketing
• Bilingual Employee Recruiting
• Business Solutions

Bilingual Search Engine Marketing

Prominent Search Engine Ranking in English and Spanish

Affinity Spanish provides expert bilingual English-Spanish search engine marketing (SEM) services for organizations that seek:

1. Competitive advantage from prominent search engine placement, and
2. An online presence reaching both English and Spanish speaking customer segments

The ascendance of the Hispanic market has made single language search engine marketing an incomplete practice for many companies. Bilingual English-Spanish search engine marketing from Affinity Spanish provides more complete search engine marketing solutions for businesses and organizations targeting customers that speak English and/or Spanish.

Description of Bilingual SEM Services

• Keyword Research (English/Spanish): It’s essential that search engine marketing be based on knowledge of the terms and phrases that web users actually search on. Affinity Spanish conducts research using best available tools and resources to create a master list of both English and Spanish search keywords and phrases. Ongoing refresh service is recommended and also available.

• Spanish Language Websites: As a complement to existing websites in English, Affinity Spanish provides the skills needed to develop and maintain Spanish language websites. Spanish language websites may be a subset of existing English language sites (e.g., mini-sites), or completely replicate existing sites while adding enhanced Spanish language text to catch and keep the attention of search engines.

• Keyword-Rich News Releases (English/Spanish): Often overlooked because of the investment of time and energy required, keyword-rich news releases published in online media are an extremely effective way to increase strategic exposure and point searchers back to your company’s site. Affinity Spanish develops and distributes news releases in English and Spanish to ensure maximum exposure in each language.

• Landing Page Creation (English/Spanish): Custom English and Spanish website landing pages are developed and fine-tuned to improve organic search engine ranking on target keywords and phrases. Landing page development can also tie in with PPC advertising. Affinity Spanish provides turnkey services from concept development to composition to online activation of landing pages on an ongoing basis.

• Bilingual Blogs: Spanish/English blogs are a great tool to support organic search engine ranking placement. Text content from web logs of often indexed immediately by the major search engines. Affinity Spanish provides all language and technical skills required to launch and maintain bilingual (or Spanish only) blogs.

• Bilingual Pay-Per-Click Advertising Management: English and Spanish language PPC advertising offers an immediate and highly targeted approach to reaching English and Spanish speaking customers online. Affinity Spanish can manage PPC campaigns to ensure that maximum value is obtained from campaign budgets.

Click here to download our article on Bilingual Search Engine Marketing from the September 2007 issue of Client Side News.

Affinity Spanish is accepting a limited number of new clients in this area. We work with clients on a non-competing basis in their respective business categories. For additional information please contact us today toll-free at (866) 545-7038 or info@affinityspanish.com to initiate a discussion.